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The number one skill in the "new economy"

This so-called recession just brings us back to the nuts and bolts of business again. We as business people, MUST have a bias towards sales and marketing. Period. Like I told my entrepreneur meetup group the other night, in the light of everything going on, the market drops, the seemingly unstable economy, the new administration, world instability....Don't get too worried...sales still have to be made and those who can sell will survive. It is the business equivalent of being able to make a fire in the wilderness without matches. You have to do it to live.
Again...one thing is not changing. Sales will all be have to made in the same way as they always did.  They have to be presented. They have to be smart. You have to overcome objections. You have to perservere. You have to create trusting relationships. You have to nurture leads. And most importantly...they still have to be CLOSED. You have to lead people to a sales decision like Billy Graham brings people to Jesus. He presents the information. Tells a story or two. (Facts tell, stories sell.), gets people to relate, personalizes the "message" as a solution people need, and then has an "altar call" where people "make a decison for Christ" and come forward. There is a formula and he stuck to it for over half a century. Now people like Franklin Graham and Greg Laurie do the same thing on a huge scale.
Bottom line: It's closing a sale.
For believers, it's a spiritual matter. The unseen comes into play just as much as the seen.
 
Back to media and culture:
The media are the last group you should listen to for encouragement in life, whether it be in business or your spiritual walk.
Have a personal moratorium on broadcast news of any type for a week and watch your stress level decrease, your relationships improve,
and life just generally get better..or a least the perception of it...which is just as powerful.
Cancer can kill you. Doctors now tell us that cancer can kill you faster if your opinion about it is that it will kill you. Having hope is the one thing (along with common sense medical treatment and lifestyle changes) that can help you survive or live longer with cancer. You have to decide to not let it take you when it dictates. Of course there are many sad exceptions, but I've known people who went because they decided it was time to stop fighting, and that may have been the right choice for them. I know people who dared to say "yes" when cancer said "no"...and lived many years beyond a doctors estimate.
Greek philosopher Epictetus said "Men are not disturbed by things...but by their opinions about those things".
Do you want to be the shoe salesperson who went to Africa and came home because no one wears shoes there or the shoe salesperson who went to Africa and thought WOW...NO ONE WEARS SHOES HERE!
If we change our opinions, maybe the outcome will change.
 
Back to business:
Disregard the traditional media. You create your own culture, your own good news, your own encouragement, etc.
Don't let anyone or anything sway you.
This is a great time to be a sales person.
Sales is a skill that all people must know. Pull out all those books and tapes. Refresh that skill.
The person who can sell is like the person with the who can build a fire in the wilderness. They will prosper.
The person who can teach people to sell is going to be even more prosperous.
 
 
 
 
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Masculinity disappeared with the pipe.

Whatever happened to the pipe?
You know...the smoking pipe.
The pipe was the ultimate manly accessory.
The pipe was different.
It was a guy thing.
Pipes demand respect. Kids didnt steal their dads pipes, they stole their cigarettes. Cigarettes got the rep of being the icon of rebellion and counter-culture.
Pipes had a totally different reputation.
If you had a pipe, you were intellectual. You were a thinker. You were not impulsive.
It's almost as if when asked a question, that you consulted your pipe.
It helped you bluff for a minute while you came up with an answer.
On top of that, it helped you illustrate your answer.
You gestured with it and it impressed everyone.
The coolest thing about the pipe was that it didnt even have to be filled with tobacco or even lit to be cool.
Just having a pipe in your hand while you were talking automatically increased your IQ about 25 points...or seemed to.
If you had a pipe and a beard, you were infallible. The was the ultimate combo.
No wait, a beard, a pipe, and a tweed sport coat.
You couldnt hurry a pipe. Nobody ran out for a quick smoke. If you didnt have 20 minutes to commit, you didnt go out.
Pipes made men slow down a little, think and ponder about life, work, wives, children, the state of the world.
 
Pipes were cool.
It was the only accessory...that had it's own accesories.
You had your pipe tool. The very masculine folding thing that was a combo of tamper and pipe hole clearer. Kind of the intellectual mans version of a jacknife. If you had a pocket knife and the pipe tool, you were the master.
You had your supply of pipe cleaners, now mostly sold in Michaels Crafts Center for sunday school crafts.
You had your pouches of various tobaccos. You had to have Cherry or you were not a real pipe guy.
You had your special lighters. Not Zippos. No way. That lighter fluid tainted your tobacco. You had to use a wooden kitchen match or butane lighter.
Pipes are bridge builders.
Nobody avoids you because you smoke a pipe....not like cigars or cigarettes.
You dont even have to inhale to enjoy it. What's not to like?
You cant just pick up a pipe and smoke it like cigars and cigarettes. There is a learning curve. It's best when taught by an experienced pipe guy.
People hate the smell of cigars and cigarettes. But even the most militant anti-smoking people like the smell of a pipe.
Women like the smell of a pipe and always told you so. Maybe it reminded them of their Dad or something.
Pipes make you a better dad. You talk to your kids easier when you have a pipe in yor hand. It doesnt even have to be lit and they always hug you and say "That was swell, Dad"
When people think of their fathers, they always remember his pipe.
Pipes were unique and accepted in society.
Even some famous theologians and ministers smoked pipes. For some reason, it didnt seem as evil as cigarettes.
I never wanted to hang out with people smoking cigarettes. If you hung out with pipe smokers, you became vicariously smarter. The coolness and smartness rubbed off on anyone within 10 feet.
Men even had their portraits taken with their pipes. Think about it....No other accessory made it into portaits.
Pipes were work. Pipes had to be filled, tamped, coaxed to lite, nurtured, cleaned, rotated weekly.
In Hollywood, the pipe was a prop that made any man on film seem smarter.
Sherlock Holmes had a pipe.
Santa Claus had a pipe.
Native Americans had pipes. Pipes were associated with peace. Men talking about peace. You went to your enemy and he offered you a smoke on the pipe and everything was OK.
Charles Spurgeon had a pipe.
Hobbits smoked pipes.
General MacArthur loved his pipe. It made him a great general.
Popeye had a pipe. I want to let you in on something....It was the pipe, not the spinach.
Einstein loved his pipe.
Bing Crosby and his pipe were inseparable.
Fred MacMurray, the ultimate Dad, had a pipe.
See any trends here?
 
Pipes and cool hats go hand in hand too. Military hats, fedoras, detective hats and tweed caps.
You just cant wear a baseball cap backwards and smoke a pipe.
 
If world leaders all smoked pipes, the world may very well be a different place.
 
We love old pictures of men with beards and pipes. Better yet....old pictures of old men...smoking pipes
 
I love this pic.
The world just exploded. 
World War III started.
The anti-christ just revealed himself...but that's OK, they have their pipes.
Men Smoking Pipes
 
 
 
Chicks dig pipes. 
See the way she is looking at him?
Pipe appeal, baby.
 
I think a Prince Albert would be anything but smooth ;) by SA_Steve.
 
Gay guys liked pipes.
Pipes span gender, race, and...um...sexuality
 
1947 Ad Feel for the Yule Spirit by SA_Steve.
 
Smart men smoked pipes.
Women love smart men.
Dont believe me?
This ad from the 50's is proof.
 
You've learned a lot when you've got Prince Albert by SA_Steve.
 
What the heck was this ad all about?
Poolboy?
Um....OK. 
Lure him away from the poolboy! by SA_Steve.
 
The Svengali nature of the pipe.
This is no ordinary pipe tobacco.
It is blended from 18 tobaccos.
How can it fail?
 
Lead women around by the nose by SA_Steve.
 
Where did masculinity go?
It left with the pipe....Sigh.
Bring back the pipe and bring back the man.
 
 
 
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Toyota creates the first "Pet-Friendly" car niche

Talk about niche marketing. Toyota is releasing the new VENZA. A Pet-Friendly car. Will it work?
One thing we know about pet owners is that they are incredibly faithful. They are not afraid to spend money on their furry friends, and they view their pets as family....yes....just like children.
 
Here's the link to the VENZA:
http://behindthewheelnews.toyota.com/?id=112&cid=AB-80-8E-5B-DA-4E-A4-65-22-BE-54-2F-8A-AB-B7-AD&mid=99-00-6E-97-3E-72-A2-BA-F3-80-23-29-71-5A-FA-A4&fname=Geo&siteid=em_200811_rla_btw_feat&url=featured_txtlink
 
One interesting fellow I recently met is a "Compounding Pharmacist" up in Allentown, PA. Thomas Silvonek of the Dorneyville Pharmacy. He is NOT a CVS, Walgreens, Rite Aid, etc. As a matter of fact, he showed me a very small shelf, about the size of a 6ft tall bookshelf in his pharmacy. He said that is the extent of his commerically manufactured medications. The rest he made in his compounding lab. Just the way the old apothecary did. Some people cannot tolerate dyes or flavors or certain binders..and he customizes their meds according to their needs. I found it absolutely fascinating. What a blast from the past and soooo different than getting your meds from a large commercial pharmacy chain.
A major portion of his market is Veterinary Meds. He is known for that. He creates meds for people's pets...their buddies...their family members.
Now this is where it gets interesting.
He has clients where a husband may pass away. The wife may never call to say the husband died and to remove him from the database.
 
BUT...there may be a pet he was compounding medications for and the pet died. People will call him and send him letters and pictures of their pet. The letters may read something like "Thank you for extending our beloved Fido's life another six months, etc..."
 
I was warmed by that story and thought that this man is adding pleasure to people's lives by contributing to their pets lives or making their last days a little more bearable. Kind of an unsung hero in my world, but a true hero in the lives of dedicated pet owners. A sub-cultural hero. A niche hero.
 
Can a car actually "designed" with pets in mind actually survive in the market year after year? After meeting this particular pharmacist and being introduced to this whole new world of ultra-dedicated pet owners....I'm going to have to say yes.
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An idea for the Salvation Army

Everyone is so used to seeing the Salvation Army standing outside of department stores around the holiday time. It's part of our culture now. Some stores allow them , some dont. The person stands there in civilian clothes or dresses as Santa in front of the red kettle ringing a bell. People drop their change in the kettles.
It's got to be a tough way to raise money. A little bit of change at a time.
 
I'll probably drop some change in there today on my way out of China Mart...Uh...I mean...Walmart (sorry..I couldnt resist)
 
Here's an idea that can change the "receivables" of the Salvation Army and skyrocket the donations.
If they are serious about raising money, then they need to do this
 
Here it is:
 
Every good internet marketer sings this mantra..."The money is in the list"
 
With that in mind, this is what this Christian organization should do to further their work.
 
Give away holiday pins....little santa pins, snowman pins, wreath pins, etc in exchange for an individuals email address.
Stand there with a clipboard instead of a bell.
The Santa costume is still cool...or at least a Santa hat to make it less mysterious and creepy. (Disguises are no longer cool as people dont trust as much as they used to)
Have a cd player on the ground playing Christmas music.
The kettle can still be there for the feelgood sound of a coin cha-chinging and for kids.
 
An email address is worth so much more than 50 cents dropped in the kettle.
 
Communication with your "list" and creating a "relationship" with them is the best way to raise money.
 
The "lifetime value of a customer/donor" element is something that needs to be pursued.
 
That email address may be worth $10,000 over the lifetime of an average donor...or would you rather get 50 cents a year from them?
The purists will say "You can't change my Norman Rockwell, Bell Ringer, Kettle guy !"
It's as American as Baseball, Mom, Apple Pie, and Toyota.
I am sure the purists would rather have the 50 cents. It's cute. It's Americana. It's Iconic. BUT as your ranks dwindle, donations decrease, services shrink, and less people feel the call to serve...will you still not consider a more effective method?
 
It will get tons of press.
It will get people's attention.
It is MODERN.
It will get peoples respect as they mumble under their breath "The Salvation Army has finally come into the 21st Century"
Then the work is just beginning. The emails, their regularity, and the copy are the "secret weapon".
They need to hire a great copywriter who knows how to write effective email copy..not the traditional paper and ink "pleading" or "guilt" letters" that reap very little in comparison to the cost and effort used to create them.
It saves trees.
It allows people to electronically give and keep better records.
There is no downside to this new method.
 
I will be available in the back of the room for consulting offers. LOL
 
 
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Response to "When God's Kingdom doesn't grow"

One pastor blogger "friend" blogged about the issue of "When God's kingdom doesnt grow". He emphasized the point...When people leave one  church to join another church, God’s Kingdom does not grow.
Here is my response that I thought I would share with my readers about church growth. Half rant, half solid content. LOL
 

If all we are doing is "Sheep Shuffling" ...and we can all admit that most churches grow through the shuffling of sheep...then why do all our efforts look like an attempt to win over someone elses sheep?

It's like when a restaurant closes or is not doing a good job, the customers go to another restaurant. The American church has become that.

So....right from the start...we need to develop our programs with one thing in mind: Make disciples. Period. That is the template.

If a program doesnt have that as its core value....then it gets canned.

Fun is a means to an end.

Building programs are a means to an end.

Organization is a means to an end.

Great drama programs are a means to an end.

Cool church websites are a means to an end.

High tech is a means to an end.

Great programs are a means to an end.

Highly-credentialed staff from the best seminaries are a means to an end.

Great worship bands are a means to an end. (I tend to think that more worship should happen Monday thru Saturday. Our worship services are more like concerts and we measure their effectiveness by the number of goosebumps we get.

By no means am I saying the means are not essential. They are.

We need to stop focusing on the "means", but place our emphasis on the "end".

Here is the "end": Make disciples. Period.

It's only done through teaching the Word. Not books about the Word or ideas that mention the Word every couple pages.

Yes, I agree. Baptisms are THE proper metric. Baptisms show that people are converting and giving their lives to Christ.
Not attendance, goosebumps, or covered dish dinners. My benchmarks are listed below.

Remember the Jeff Foxworthy rant, "You might be a redneck if....."

Well here is my Church Growth rant...

You just may be a Disciple-Making Church if.....

 

1.) People bring their Bibles to church

2.) They read them the other six days.

3.) Church has a church-wide formal bible reading program.

4.) Church gives place to public reading of the Word in their worship services

5.) There is not a big difference between church attendance and sunday school/christian ed attendance

6.) People bring notebooks WITH their Bibles or write in the margins.

7.) People invite their friends, neighbors, and co-workers

8.) You have to keep making visitors packets.

9.) The media ministry is growing through tapes, cd's, DVD's, podcasts, etc

10.) People are getting fed and clothed. Widows and orphans are sought out and cared for.

11.) Young people are sensing a "call" to go to bible college, Christian college, or serve in the mission field.

12.)There is a ministry for everyone, not just "qualified" people.

13.) The church communicates clearly with all through newsletters, websites, webcasts, and email blasts.

Are you a Disciple-Making Church?
I ask myself that everyday.

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Let's get this WHOLESOME family show on TV

My friend Carol Bouche-Dunkin is in the process of pitching a reality show to HGTV and other networks.
The TV show she is pitching is about her friend Holly Collie, former model, wife of former Philadelphia Eagle Bruce Collie, and mother of 12...soon to be 13.
In March of 2009, they will be a family of 15!!!
It will be a very wholesome and family-oriented, family-focused TV program.
They shot a rough video and sent it to several networks.
This video is the pitch for the pilot.
When you get a moment, watch it, forward it, comment on it, etc.
 
Do you know any network execs that may be willing to watch this video and at least have a conversation?
Wouldnt you love to see this INTERESTING, WHOLESOME, FAMILY-FRIENDLY show on TV?
Here is the initial pitch video. Enjoy and tell me what you think!
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WOW! Col Joshua Chamberlains Speech at Gettysburg

I consider this to be my most important blog to date.
 
I recently watched Gettysburg movie again because I am going to Gettysburg this weekend to study a little of our American history that happened so close to us here in Philly. I have lived here since 1981 and this will be my first trip to Gettysburg, believe it or not.
The movie, Gettysburg, came out in 1993.
I took the movie out of my library and saw it again "for the first time" the other night.

This video clip is Colonel Joshua Chamberlain's speech to the weary and worn union soldiers who laid down their weapons and did not want to fight the confederacy anymore.

 He was a college professor who enlisted to lead the 20th Maine Infantry.

 Of course, he was part of the Union who believed all men should be free and a slave to no thing or no one.

 This speech brought me to tears.

 This battle was July 2nd 1863.

 The order was to "Hold this hill at all costs."

 Colonel Chamberlain did not merely hold the hill. He actively went after the confederate soldiers and drove them off. It is known as Chamberlain's Charge.

 I thought to myself  "Where are the leaders today who can speak like this and motivate the unmotivated?"

 

Watch this first: It is absolutely profound.
 
 Watch this second: This is Chamberlain's Charge. This is what he motivated his men to do because they could not lose this ground. If they lost this ground, then they would have lost the war and the future of the U.S. as we know it would've been much different. This is what a good leader can do literally and figuratively. Leaders create momentum...fast.

 Some of the top scholars in business and ministry even TODAY use Colonel Joshua Chamberlains concept of leadership and trust in their teaching of young emerging leaders.

The leadership of Joshua Chamberlain according to Executive Consultant Gordon Whitehead:

 

Good leadership transcends the centuries!

 

As we approach this election day, I ask the question, "Where is our Colonel Joshua Chamberlain today?" and "How can we emulate this kind of leadership?"

Enjoy, my friends
Sincerely,
Geo
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Hey Curt, Behavior that gets rewarded, gets repeated

In response to one of my readers...Curt. Excellent points. Allow me to expand a little.

Regarding the social welfare-wealth redistribution concept:
It's true what you say about punishing and rewarding behavior. In the field that I studied and worked in, it was called "extinction".
We all do it when we train a puppy. You reward the desirable behavior and "punish" the undesirable behavioral traits. You do it till the point where the behavior is so minimal or does exist anymore. The behavior is literally extinct.

Then after months and months of hard work, people say to you "You have such a good dog"...like it happened overnight!

Behavioral Modification 101: Behavior that gets rewarded...gets repeated.

Somebody should write a book for government officials "Everything I need to know about leadership, I learned in puppy training"
 
What if we sent The Dog Whisperer to work for Health and Human Services?
 
I betcha he'd clean things up in a hurry.
 
(Hey Curt...wanna be a guest blogger for me sometime?)
 
 
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This election is a modern civil war

I am going to Gettysburg this weekend and soak in some history.
 
I watched the movies Gettysburg, Gods and Generals, and some of the Gettysburg PBS series, as well as point and click for hours on the topics of the US Civil War.
 
What I come away with is that the Union and the Confederacy BOTH thought they were doing God's will.
 
One was right.
 
One was wrong.
 
BOTH were sincere.
 
But one was sincerely wrong.
 
Sincerity is not THE criteria for an issue to prevail or for an election to be won.
 
 
 
 
 
 
 
 
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The Dummies Guide to Wealth Redistribution

I am not a numbers guy. As a matter of fact, I am "Inumerate". (The numbers version of illiterate).
 
I don't want to act like I have an MBA in Business from Wharton, so I'll explain it in a simple terms...like I would understand it.
 
If you took all the money in the US and divided it evenly amongst all the people in the US....
In five years...
You would have rich people...and you would have poor people. Period.
 
If you redistributed all the wealth and everyone was given ...lets say...$250,000 cash.
 
In five years, there would still be homeless people, street people, trailer parks, rundown neighborhoods, etc
 
On the other hand, there would be millionaires, multi-millionaires, and maybe even a couple billionaires in seven years or so.
 
Spreading the wealth around helps no one.
 
How about spreading the intelligence around?
Money management skills?
Staff development skills?
Investment skills?
 
Spread these around and you could actually start today. Any administration could do that, Rep or Dem.
 
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Whatever happened to MY James Bond?

Huge fan of James Bond flicks.
 
Call me a 47 year old geezer...but Sean Connery IS James Bond.
 
C'mon you can't beat this Sean Connery dialogue:
James Bond: Do you expect me to talk Goldfinger? (as he is tied up and a laser aimed at his crotch)
Goldfinger: ...No Mr. Bond...I expect you to die.
Probably in the top ten movie lines of all time.
 
Roger Moore came close.
 
Pierce Brosnan was pretty good.
 
Everyone else was forgettable as far as I am concerned.
 
But...something has been happening to my James Bond. I noticed it over the years.
 
His manhood constantly gets challenged.
 
Back to the one where he is tied to a table and a laser is coming up the table right towards his crotch. All men squirmed a little while watching that one. His "manhood" was challenged, but he resisted and overcame.
 
I like my heroes to be almost superhuman. I dig the last minute escapes of being tied up and being lowered into a shark tank and things like that.
 
The Pierce Brosnan Bond became a longhaired, crazy, reclusive nut in a jail. That was the Hallie Berry one. (You either remember the Bond or the Bond girl)
 
He was weak, famished, looked like hell, and eventually escaped his hell but he was certainly not my Bond.
 
Then comes Daniel Craig in Casino Royale, who is giving me Sean Connery vibes again.....until he is tied up and has his genitals beat with a sock with rocks in it. Talk about assaulting one's manhood. Literally and figuratively.
 
Just so typical of the Hollywood garbage. You can't tell me that wasn't symbolic.
 
Are they going to castrate him in the upcoming Quantum of Solace?
 
In the trailer, he is a hurt man who wants revenge for the death of someone he loved.
 
Come on now!
 
Will he be in therapy too?
 
Will he talk about how he was a little too tough on Goldfinger and the evil Dr. Zinn?
 
Maybe he should've had a sitdown with Goldfinger without any pre-existing conditions?
 
Should he be concerned about "winning the hearts and minds" of the evil people?
 
Now, don't get me wrong. I will probably be there on opening day. Movies are one of my last guilty pleasures.
 
But don't mess with my heroes....my Bond. My James Bond.
 
Do we really need a gentler, kinder, more sensitive Bond?
 
He's the last bastion of unashamed manhood coming out of Hollywood.
 
If he goes, what do we have left to hang on to?
 
 
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Are the Blog Wars really shaping the election?

Just got done watching a documentary called Blog Wars on the Sundance Channel. The premise is that bloggers can shape and influence the elections.
Do you think that is true?
 
Do blogs really change the landscape?
 
Do they get a message out that the mainstream media cannot get out?
 
Is it the pitchfork revolution for a new century?
 
I have laughed at blogs, forwarded more than a few in my day, commented on some occasionally....but have they ever modified my behavior? I don't think so...consciously anyways.
 
Do I think my writing has ever changed anyone's minds?
 
I have gotten a few "angry" emails and phone calls from friends and acquaintances who disagreed with me. I don't think anyones behavior was changed though. It may have ruffled a couple feathers here and there...but change an opinion?...I doubt it.
 
This blog is a fairly regular "column". It is on Media and Culture. Not edited. Not approved by anyone but me. Sometimes written when I am tired and delirious. Sometimes when I first awake and am fresh as can be.
 
When the election is over, I will still be writing. Probably more on cultural issues, movies, businessy stuff, some religious issues, and family related topics. Ready to go to war on something else.
 
I think the soapbox does more for the writer than anyone else. Your thoughts?
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Branding : A great biz to be in right now

I have a friend who was a Mobil gas station owner. When Mobil disappeared from the landscape up here in the cool northeast Philly area, the Lukoil company came in and "re-flagged" all the Mobil stations. In a matter of hours, what was visibly a mobil station, became Lukoil.
 
The familar blue mobil colors were replaced by the red Lukoil.
 
That's what branding is. Colors, shapes, sounds all helping you become familiar with the brand.
Example: Youre in the coffee isle at the market. You want Folgers. You dont even have to be able to read to find Folgers. Why? Because it's the Red can. Maxwell House is the BLUE can. Chock full of nuts is the YELLOW can.
 
You could send an idiot in to buy coffee in the RED can.
 
It works.
 
That my friend, is not by accident.
 
I deposited a check in my local bank today. Wachovia Bank...now owned by Wells Fargo.
 
In Philly, we go to concerts at and have two of our sports teams, the Flyers and Sixers, play at The Wachovia Center.
Formerly,The First Union Center.
Formerly, The Core States Center.
 
I wonder how soon it will be The Wells Fargo Center?
 
What occured to me was the branding involved everytime a company buys out another and who is benefitting from that.
 
The t-shirts, the pens, the signage, the marketing tchochke's, the letterheads, business cards, etc
 
Someone's got to make them. Someone is making that money.
 
One company goes down in smoke with a buy out. Another company cashes in on that. The branding companies win big with having to re-brand, reflag, and establish trust with their constituents all over again.
Imagine having the sign company that has the contract to change all the Wachovias to Wells Fargo banks!
What about the guy who is the supplier for the pens or letterhead or business cards!
 
The owners of Branding, Advertising Specialties, and Sign companies are all saying....."What recession?"
 
America. What a great country!
 
 
 
 
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If you have an opinion, you can blog

I was recently talking to one person who said "I don't think I could ever blog"
My response was that if you have an opinion and can communicate that...then you can blog.
 
There is a market and fanbase for every opinion out there.
 
You may not be the most articulate individual, but if you have definite opinions about some things, you can blog.
 
My advice to people about writing is that you should just "write how you speak". You may not win any awards, but thousands may read your opinion and actually enjoy what you have to say. More people are like you than you think.
 
I have a friend who is an incredible blogger. He has the top blog here on this site most of the time. He is so good at it that  he makes it look easy. When he writes, people read. (That's the literary version of "when he speaks, people listen"). You have all read Scott Ott from Scrappleface.com. If you are a fellow or beginning writer, you can't help but be intmidated by his insight, communication skills, and humor.
Good blogging stems from being a good person. I know I could rely on Scott if I needed a favor. He's good people. He could count on me if he needed something as well. I am happy to toot his horn and sing his praises. That's what your readership does. they love you, can't wait for your next piece, and forward your work to everyone they know. Everyone I know...knows Scott....through my recommendations and he probably doesnt even know it.
 
I referred my mom to a guy I know who use to speak at one of my networking groups. Blaine Greenfield.
 
Three computers and ten years later..and having forgotten sites that I bookmarked ten years ago, my mother asks me if I read a particular piece from Blaine. I totally forgot about Blaine's e-newsletter, like I said that was three computers ago. She had been reading his stuff consisitently now for years.
And all from a little email to her years ago saying "Mom, you should read this guy Blaine Greenfield. You would really enjoy what he says"
 
That can happen to your blog and its kind of exciting.
 
I rec'd an email from a guy in Chicago who reads my blog who was informed about it from someone I don't even know in Pennsylvania.
Imagine the smile on my face when a guy from Chicago writes me and says he enjoys reading my blog and looks forward to every new one published.
 
I write alot but would never consider myself a "writer". I am a speaker. I act on occasion. I host LIVE venues and even have done some modeling. Character modeling, that is. (Biker, construction worker, guy next door, etc)
 
What business do I have writing about Media and Culture?
 
Alot of business. I have strong opinions and am not afraid to share them. Now I am just doing it on writing.
 
A video blog may be on it's way real soon.
 
Same content, just video.
 
Whatcha think?
 
'know what I think?.....you should start writing.
 
 
 
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You just might be an Evangelical if....

This almost sounds like Jeff Foxworthy's redneck rant but I thought I might run this by you.
 
The pastor of my church is preaching throught the "gifts of the spirit". It's from the new testament.
 
He asked a series of kennedy-like diagnostic questions about the "gift of evangelism".
 
I paraphrase here.
 
"When you go to a restaurant, and you really like the food and the overall experience....do you
a.) Go back home and say nothing
b.) Go back to the restaurant on occasion because you like it
c.) Can't wait to tell everyone you know about the experience, the food, and encourage them to go and try it for themselves.
 
Here's the Jeff Foxworthy part.
 
If you answered "C"...you just might have the gift of evangelism...or I will say "be an evangelical"
 
Get it?
 
When you experience something that you you think is awesome and cannot stop talking about it....you just may be an evangelical.
 
That's all it is.
 
It is an inborn personality type. For you psychologists out there, it is innate. In other words, a gift. You did nothing to get it, earn it, or deserve it. It just is.
 
Some are more "evangelical" than others.
 
Some cant't stop talking about "it". Some go a step further and help others get "it" themselves. Some go even a step further and hold someones hand, give them the resources, and walk them through the process to aquire "it". Some will go even further and even stick around with you after you have experienced "it" and enjoy "it" with you. And even further, some who are big fans of "it" hang around together, talk about "it", invite others to experience "it". Those who have artistic abilities paint about "it". Those who have literary capabilities write or blog about "it". Those IT and web people create computer programs about "it". Those in gov't, may share "it" with other officials. Some may have the ability to organize people and present the message of "it" to hundreds and thousands of others. Some get together with other lovers of  "it", sing about "it", talk about "it", and may listen to a person who seems especially gifted to talk about "it". Some look like tattooed bikers and would be uniquely qualified to share "it" with other tattooes bikers. Some have song writing and musical talent and tell others about "it" through their music...and "it" just keeps going.
 
If you have done any of those things or are just squirming in your seat to get out and tell someone "it"...then you just may be an evangelical.
 
Notice I did not mention Jesus, God, or anything religious.
Evangelicals exist everywhere. They are wine lovers, scooter riders, comic book readers, Phillies fans, avid book readers, workout and fitness fans, etc
 
I have heard some people say they dont want anyone shoving any message down their throats. That is not intellectually honest. It's usually just the message of Christ that don't want "shoved" down their throats. Any other message would be OK. It's just the religious message they don't want. Let's be honest.
 
Most people are evangelicals about something. In business, we want our customers to be evangelicals.
That is how a business grows.
A Harvard study proved that the most effective restaurant survey customer service question was NOT "Did you like the food?", "Was the food hot?", or "How was your server?"
 
THE question was "How likely are you tell others about this restaurant?"
 
If you are likely to tell others.....then you just may be an evangelical.
 
 
 
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